Marketing Essay Example | Topics and Well Written Essays - 1750 words - 18

Marketing - Essay Example The disparity between international marketing and domestic marketing lies in the global markets complexity and multidimensionality. An international manager requires understanding of such complexities and the allegations they have regarding international marketing. When an organization moves from domestic to global market, different international strategies needs to be approached for getting an idea of the international marketplace. International companies such as Coca Cola, Gillette practices international marketing (Eid and Trueman, 2004). International marketing serves to be a good opportunity for the organizations to expand its business and make profits through overseas business. International competition comes with global cooperation. Organizations in order to establish business in foreign countries make greater efforts to understand cultures of those countries to develop strategies for success. Internationalization is affecting the interdependence of every country and makes att empts to promote global cooperation (Furrer, Liu and Sudharshan, 2000). The aim of the study is to understand the notion of international marketing and the environmental factors that favour the development of various international strategies. The strategies that indicate culture and its appreciation serves as a tool to ensure marketing success, will also be analysed in details. Evaluation of the environmental factors is crucial in developing international marketing strategies. An international manager requires a deep knowledge of the complexities of the environment and its implications in the international marketing environment. International marketing strategies takes into factors such as legal, economic, political and technological for gaining business efficiency (Eid and Trueman, 2004). Legal environment varies in both perspective and in elucidation. An organization besides being bound by its home country laws is also bound by the