Advertising and Big Beer Ad Essay

1. What factors influence the perceived credibility of an informal breeding source? List and discuss factors that determine the credibility of formal conversation sources of product information. The perceived honesty and objectivity of the source of communication has an massive influence on how the communication is accepted by the receiver. The major factors atomic number 18 perceived intention of source, correct use of celebrity endorsements and the appropriateness of the vox with the content of the message.2. What are the implications of the sleeper effect for the selection of spokespeople and the scheduling of advertise messages? The sleeper effect is the lamency for persuasive communication to lose the opposition of source credibility everywhere time. In terms of choice for a spokesperson, it is a good idea to select a controversial and storied person that will stick in the consumers mind e.g. celebrity endorsements. The ads should be scheduled first in the commercial b lock because people tend to remember them the most in comparison to the commercials played in the heart and end of the show.See more Examples of satire in adventures of huckfinn essay4. double-dyed(a) Airlines uses both magazines and Internet to promote its discount airline business. How would you measure the advertizement utileness of the devil media for promoting the service? Which is likely to be more effective? Broadband Internet services offer fast access to maturation group of consumers i.e. special interest groups. However, the growth of unsolicited emailing, email viruses and worms throw limited the effectiveness of this medium. There is a growing trend towards media fragmentation as they have shifted their focus from general interest audience to little more specialized groups. According to a Roy Morgan survey in 2006, thither were 140 magazine titles read by the population of ages 14 and over.5. Which media do you think are suitable for advertising to the 18-24 age group as opposed to the 55+ age group? Justify your dissolve with uses and /or secondary data. The most appropriate media type for the age group of 18-24 would be the Internet, as they are one of the largest users. This type of merchandising is called viral as it allows the message to spread like a virus. Some examples of this are the Carlton lottery its a big beer ad, which premiered on the Internet and now has had over 3 million views. Social ne bothrking activities driven by sites such a YouTube and Facebook have in addition had an important impact of the effectiveness of viral marketing, for example the Carlton its a big beer ad can be viewed on YouTube. On the other hand, according to Nielsen Media Research it would appear that popular FM radio stations and ABC radio stations appeal to two very different audiences, with 33% of over 55 listening to 3AW Melbourne and fast behind are the ABC stations for that age groups.6. You are the marketing coach-and-four for a headache remedy. Your advertising agency has just presented you with two different promotional strategies, one using a humorous approach and one taking an agony approach. Which approach would you adopt? Why? As a pharmaceutical company we would choose the agony approach as these commercials are run with great success because they appeal to a certain(prenominal) segment that suffers from aliments that are not visible, which therefore elicit little intellect from family and friends. Complaints are legitimized by commercials, which they immediately identify with.7. You are a promotions manager working for the Australian or your home government. Devise an advertising defend to discourage smoking by young women referring to the communication model shown in Figure 7.1.p.260. Compare your plan with current causas used by the Australian government, state governments or local governments. How is your campaign superior? Justify your answer with reference to consumer behavior.We would use an emot ional advertising campaign, with a combination of dis may and abrasive advertising to discourage women from smoking. Fear is an effective advertising appeal, as it provides a compelling set of reasons for immediate actions to prevent the fatal consequences of smoking. In using abrasive advertising we would use a controversial campaign as this will help improve awareness of the negative consequences of smoking, It would also link us to important social issues regardless of the fact that the images may be confronting to some people.