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Wednesday, January 2, 2019

Miss Essay

Marketing caution Individual Assignment 1. The definition of EPRG preference and its practice in outside(a) companies/ local companies * ethnocentric ( abode- sphere oriented) An ethnocentric immobile views the line from the perspective and values of the home field. Policies and practices be wish wellly to be knowing by home-country nationals with little or no vicissitude for international proceedings. Ethnocentric oriented international companies believe that anything worked at home mustiness in like manner work abroad.For standard Nissan victimisation ethnocentric orientation during its first few age of merchandise cars and trucks to the U. S. groceryplaceplace. Nissans cars were designed for mild lacquerese winter, the vehicle were difficult to out in many part of the U. S. during winter there. In northern Japan many car owners would put blankets oer the hoods of their cars. Nissans assume that Ameri preempts would do the same. * Polycentric (host country- oriented) In contrast with ethnocentric, a polycentric unwaveringly operates check to the principle that eruptly country of operation is different.Polycentric is a highly mart-oriented. Each market is considered unique, thats why the trade mix, ingathering strategies, pricing strategies etc is different for each country. utilisation Citicorps financial services nigh the cosmea operated on a polycentric basis. pile Bailey, one Citicorp exe compactive, offered this description of the troupe we were like in a medieval state. in that location was a king and his court, ar they in charge? No. The land barons are who were in charge. King and his court may declare this or that, save the professional barons who went and did their thing to their appointed land.With that statement we lavatory interpret that even the owner of keep attach to in headquarter stating this and that, but each country has some differences, and we should makes some changes in ready to make our com pany succeed in other country. * Regiocentric ( voiceally-oriented) Firm treats a region as a uniform market segment and adapts a similar marketing strategy at bottom region but non across region. For examole Mc Donald not serving pork and slaughter animals do Halal process only in Middle East and some muslim-dominated countries. * geocentric ( founding-oriented)The geocentric approach considers the whole world as a single market and attempts to formulate integrated marketing strategies. The firm recognizes both similarities and differences in cultures and markets. Best practices are adopted on a orbiculate basis and adapted for local conditions where necessary. come near and other multinational company is utilise geocentric orientation. Colgate Palmolive is an ensample for a company which use geocentric approach. It has been operating internationally for 50 years and its harvest-homes are ho phthisisholds in more than 170 countries. 2.The practice of each of the entry mo des ( merchandiseing, licensing, franchising, admit manufacturing, strategic alliances, sum ventures and extraneous gett investment) please provide example for each entry strategy done by each local company and international company * Exporting The home company exports their product to host country company/distributor. It is the safest entry strategy to start expanding company overseas. By exporting we would take on the market situation in overseas market. And it is less risky and less represent than to manufactures the goods in host country.The example of exporting is kecap Bango and bumbu Bamboe in European market, especially French. Kecap Bango and bumbu Bamboe export their goods to Indian and Asian store in France. The target market is of course Indonesian consumer who lives there. Another example is Teh Botol in cartonful pack, it sells its product by helping of Indonesian embassy in Paris, France. * Licensing In licensing the home firm agrees to permit a company in host country to use the manufacturing, processing, trademark, know-how or some other skill provided by the licensor. For example, Coca Cola give permission to United Bottlers to make Coke in Zimbabwe.Franchising A home company which using franchising (franchisor), grants another ( a company or individual) the rights to distribute goods or services using franchisors brand and system in exchange for fees. Mc Donalds is known to use franchise as its market strategies through and through the world. In Indonesia, alfamart and indomaret are using franchising as their strategy. But they still using it within Indonesia not overseas. * contract manufacturing In contract manufacturing the firm decide to enter by contracting a manufacture of its product in target market.In example GAP contract manufacture in developing countries to manufacture and sells them. The products can be made to the conditions and specific requirements of the local market * strategic alliances Strategic alliances firm mi x with competitor to pursue a primed(p) of assented goals remain independent after the ecesis of the alliance. The partner firms share the benefits of the alliance and the check off of the performance of assigned tasks and the partner firms tolerate on a continuing basis to one or more tell apart strategic areas.For example, in 2005 Adidas (a German company) announce its acquisition of Reebok. Mr. Herbert Hainer, the CEO of Adidas, expected to cut costs by 125 one million million Euros in the next three years by sharing information technology, synergies in sales and distribution, and cheaper sourcing. However, the new combined company will continue to run separate headquarters and sales forces, and keep approximately distribution centers apart * joint ventures In joint ventures the firms in which two or more investors share ownership and stop over property rights and operation.In Zimbabwe, Olivine industries pack a joint venture arrangement with HJ Heinz in food processin g. * foreign designate investment The firm makes a count on investment in a return unit in a foreign market. It is the greatest commitment since there is a 100% ownership. The international firm can obtain wholly foreign return facilities in two primary ship canal It can make a direct acquisition or merger in the host market and It can also develop its own facilities from the ground up. transnational company are already using foreign direct investment, like hold tight in many countries in the world including Indonesia, Unilever, etc

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