Date: October 5th, 2012 To: Coast4Life Inc. From: Pat Brown, CMA Subject: Coast4Life Cruises Coast4Life Inc. incorporated in 2002 is a company that offers ocean cruises along the Canadian west coast. They frame in whizz across see significant growth since 2003 and straightway get under ones skin $55.7 zillion in revenue while working(a) two ships, coastal Native and Natural Splendour, through the months of whitethorn to September. This yr exit be a costly one for Coast4Life Inc. and competitors in the industry. On its final cruise of the season, the coastal Native experienced alters to the hull of the ship, which will set them behind $3 million in repairs. Sales are evaluate to drop-off for the 2013 season as there was a terrorist glide slope on a ship in the Caribbeans. It is expected that all(prenominal) bookings for cruises oecumenic will significantly drop. We will see a 35% decrease in Coast4Lifes cruise bookings. A small(a) issue that Coast 4Life has accepted is over the summer months, the dry load dock may not be operational and employees are temporally laid off. During this downturn, the board of directors would like to find shipway to fill in costs and generate more revenue. We nab the following quatern options.
Selling Frasers dry dock, which is operational for 7 months of the year for the maintenance and the refurbishment of either ship. We digest mentioned that during the summer months, Coast4Life has to move off some employees and may not be operational. This sales agreement would eliminate seasonal lay-offs and generate a high addi tion in cash flow. This decision may cause ! damage in the relationship with the friendship due to the termination of 71 of their employees. Part of Coast4Lifes deal and mission emphasis on the safety of their customers, staff and nautical life. Outsourcing the maintenance of the ships may not guarantee the same train of quality and safety. You have the luck to change your customer commixture due to this market study. We have noticed that 30% of your customers are between the age...If you want to fuss a full essay, mark it on our website: OrderCustomPaper.com
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